Bring users back at exactly the right moment
We design and implement push notification and engagement systems that bring users back to your app at the right moment, without becoming annoying.
Overview
Push notifications carry unusual leverage for a mobile app, they're one of the few channels that can reach a user directly regardless of whether the app is currently open, but that same power makes them easy to misuse. Generic, poorly timed, or excessively frequent notifications don't just fail to drive engagement, they actively train users to disable notifications entirely, permanently closing off what could otherwise be one of your most valuable engagement channels.
We design segmented, behavior-triggered notification systems built around relevance rather than volume, targeting messages based on what individual users have actually done in your app rather than broadcasting the same generic content to everyone. This extends to in-app messaging as a complementary channel for moments better suited to contextual prompts than lock-screen notifications, and automated re-engagement flows triggered by specific behavioral signals like inactivity or an abandoned action.
Every campaign gets tracked against open rates, conversion, and opt-out rates, since this data is what allows continuous refinement rather than guessing at what's working. The goal isn't maximizing notification volume, it's building an engagement system that users actually find valuable enough to keep enabled, which is ultimately what makes push notifications worth investing in as a real engagement channel rather than a blunt tool that erodes its own effectiveness over time.
What we build
A full engagement system that keeps users coming back, built on relevance rather than volume.
Personalized Push Campaigns
A push notification that arrives at the wrong moment with irrelevant content doesn't just fail to drive engagement, it actively trains users to ignore or disable your notifications entirely, which permanently closes off a valuable engagement channel. We design segmented, behavior-triggered campaigns based on what individual users have actually done in your app, a completed purchase, an abandoned action, a specific feature they've engaged with repeatedly, rather than sending the same generic message to your entire user base regardless of relevance. This means genuinely understanding your user segments and the specific triggers worth notifying about, then building campaigns that feel timely and relevant to the person receiving them, which is what actually drives the re-engagement and retention that makes push notifications worth investing in as a genuine engagement channel rather than a blunt broadcast tool.
In-App Messaging
Not every message belongs as a push notification competing for attention on a lock screen, and some of your most valuable engagement opportunities happen while a user is already actively inside your app. We build in-app messaging and banners specifically for these moments, contextual prompts, feature announcements, or gentle nudges toward a specific action, that work alongside push notifications as part of a cohesive overall engagement strategy rather than treating push as the only engagement tool available. Getting the balance right between push and in-app messaging, knowing which channel fits which type of message, is part of what separates a genuinely thoughtful engagement strategy from one that just fires notifications at every opportunity regardless of whether push is actually the right channel for that specific message.
Automated Re-Engagement Flows
Users go quiet for specific, identifiable reasons: they abandoned a cart mid-purchase, they stopped partway through onboarding, or they simply haven't opened the app in a while after an initial burst of engagement. We build automated re-engagement flows triggered by these specific behavioral signals, delivering relevant, timely messaging that addresses the actual reason a user went quiet rather than a generic 'we miss you' notification sent on a fixed schedule regardless of context. This kind of behavior-triggered automation means re-engagement efforts happen precisely when they're most likely to actually work, when the trigger event is still recent and relevant, rather than notifications arriving weeks after a user's context has already moved on entirely.
How we build engagement systems users don't want to disable
A process built around relevance, since irrelevant notifications cost you the channel entirely.
- 01
Behavioral Trigger Identification
We identify the specific user behaviors and moments genuinely worth notifying about, like cart abandonment, feature adoption milestones, or extended inactivity, rather than assuming every possible event deserves a push notification regardless of actual relevance to the user receiving it.
- 02
User Segmentation Strategy
We define user segments based on actual behavior patterns, ensuring messaging can be genuinely tailored rather than uniform, since a one-size-fits-all approach undermines the relevance that makes personalized push notifications effective in the first place.
- 03
Push Infrastructure & Rich Notification Build
We build the technical infrastructure for triggered, segmented push campaigns, including rich notification support with images and deep links that take users directly to relevant content rather than a generic app opening.
- 04
In-App Messaging Integration
We design in-app messaging and banners for engagement moments better suited to contextual prompts than push notifications, ensuring the two channels work together cohesively rather than competing or duplicating the same message.
- 05
Automated Flow Build & Testing
We build and test automated re-engagement flows triggered by specific behavioral signals, validating that the triggers fire correctly and the messaging genuinely addresses the context of why a user went quiet in the first place.
- 06
Performance Tracking & Ongoing Refinement
We track open rates, conversion, and opt-out rates continuously post-launch, using this data to refine targeting, timing, and messaging on an ongoing basis rather than treating the initial campaign setup as a finished, static system.
Engagement platforms we work with
We build on proven push and engagement platforms trusted by high-retention mobile apps.
Frequently Asked Questions
Yes, we design segmented, behavior-triggered push campaigns based on how individual users actually interact with your app, rather than blasting every user the same generic message, since relevance is what determines whether a notification drives genuine re-engagement or just trains users to swipe it away without reading.
We use careful messaging cadence, relevance-based targeting, and clear, honest opt-in flows to keep notifications feeling valuable rather than intrusive, since the moment users start perceiving your notifications as noise, they disable them entirely and you lose that engagement channel permanently, not just temporarily.
Yes, we build in-app messaging and banners that complement push notifications, since some messages, particularly ones relevant only while a user is actively in the app, work better as in-app prompts than as push notifications competing for attention on a lock screen.
Yes, we set up automated re-engagement flows triggered by specific behavioral signals, like extended inactivity, an abandoned cart, or an incomplete onboarding flow, so lapsed users get brought back through relevant, timely messaging rather than generic reminders sent on a fixed schedule regardless of actual behavior.
Yes, we track open rates, conversion from notification to in-app action, and opt-out rates closely, since this data is what lets us continuously refine targeting and messaging rather than guessing at what's actually working based on intuition alone.
Yes, we implement rich notifications with images, action buttons, and deep links that take users directly to the relevant screen within your app, rather than a generic text notification that opens to your app's home screen regardless of what the notification was actually about.
iOS and Android handle notification permissions and behavior somewhat differently, and we account for these platform differences in both our opt-in prompting strategy and technical implementation, since a strategy that works well on one platform can underperform on the other if applied identically without adjustment.
Yes, timing and frequency both matter enormously, and we help determine sensible sending windows and frequency caps based on your specific user base and app category, since a notification cadence appropriate for a daily habit app would feel excessive for an app people use only occasionally.
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