CMS migration that protects what you've built
We migrate CMS platforms carefully, preserving your content, search rankings, and custom functionality, validated thoroughly before anything touches your live site.
Overview
Switching CMS platforms carries genuine risk when approached carelessly, lost content formatting, broken URL structures that tank search rankings, custom functionality that quietly disappears during the transition. Years of accumulated content and business value can be genuinely damaged by a migration that treats the process as simple file relocation rather than careful, validated transition.
We approach CMS migration carefully, mapping content and structure thoughtfully between platforms that organize data differently, and implementing comprehensive 301 redirects preserving the search equity your site has built up over years. Custom functionality specific to your current platform gets rebuilt on the destination platform to achieve genuine functional parity, not lost as an afterthought.
Every migration runs through a staging environment first, validating content accuracy and functionality before anything touches your live site, and includes genuine training so your team can confidently manage the new platform afterward. The goal is a migration that protects everything you've already built, not one that treats the transition as simple file relocation.
What we do
Migration that protects your content, rankings, and functionality, not just relocates files.
Careful Content & Structure Migration
Years of accumulated content, structure, and custom functionality represent genuine business value, and a careless migration risks losing formatting, breaking content relationships, or dropping functionality your site currently depends on. We map content, media, and structure carefully from your source CMS into the destination platform, handling the genuine complexity of translating between platforms that structure content differently, rather than a blind, automated import that transfers raw data without preserving the relationships and formatting that made the original content actually usable.
SEO-Preserving Redirect Strategy
Search rankings built up over years can genuinely evaporate within weeks of a migration that changes URL structure without proper redirects, and this is one of the most common, most costly, and most avoidable mistakes in CMS migrations. We implement comprehensive 301 redirect mapping from every meaningful existing URL to its new destination, preserving the search equity your site has built up, rather than forcing search engines to rediscover and re-rank your content as though it were entirely new, which is precisely what happens when redirect planning gets treated as an afterthought.
Custom Functionality Preservation
Custom functionality specific to your current platform, unique layouts, specialized features, integrations built for that specific CMS, doesn't automatically transfer to a new platform, and losing this functionality during migration can genuinely disrupt how your business actually uses the site day to day. We rebuild custom functionality on the destination platform specifically to achieve genuine functional parity, ensuring the migration doesn't quietly strip away capabilities your team currently relies on, rather than migrating only the basic content and leaving custom features as an afterthought discovered missing after launch.
How we migrate platforms without losing what you've already built
A process built around protecting content, rankings, and functionality through the transition.
- 01
Source Platform Audit
We audit your source CMS's content, structure, and custom functionality in detail, understanding exactly what needs to migrate and flagging any complex relationships or features that will need careful handling.
- 02
SEO Redirect Mapping
We map every meaningful existing URL to its new destination, building the comprehensive 301 redirect plan that will preserve your existing search rankings through the transition.
- 03
Staged Migration & Functionality Rebuild
We migrate content and media into a staging environment on the destination platform, rebuilding any custom functionality needed to achieve genuine parity with your current site's capabilities.
- 04
Staging Validation & Testing
We validate migrated content and functionality thoroughly in staging, testing against real scenarios before any migrated content reaches your live, production site.
- 05
Cutover Execution
We execute the final cutover during a planned window, with redirects activated and DNS updated carefully, keeping downtime minimal and disruption to visitors low.
- 06
Training & Post-Migration Monitoring
We provide training for your content team on the new platform, then monitor closely in the days following launch to catch any issues that only surface under real production traffic.
CMS migration technology stack
We migrate between all major CMS platforms using careful, validated migration methodologies.
Frequently Asked Questions
We carefully migrate content, media, and structure from your source CMS into the new platform, mapping fields and relationships thoughtfully rather than a blind automated import that loses formatting or relationships between content.
Yes, we implement comprehensive 301 redirect mapping from every meaningful existing URL to its new destination, preserving your search rankings rather than forcing search engines to rediscover and re-rank content from scratch.
Most CMS migrations take 5 to 10 weeks depending on content volume, how much custom functionality needs to be rebuilt on the new platform, and how complex the source platform's data structure is to accurately map.
Yes, we migrate between virtually any combination of platforms, WordPress to Webflow, a legacy custom CMS to Sanity, one headless platform to another, adapting our approach to the specific source and destination involved.
Yes, we run the migration in a staging environment first, validating content accuracy and functionality thoroughly before any migrated content touches your live, production site that visitors are actively viewing.
Yes, we can rebuild custom functionality, unique layouts, or specialized features from your existing platform on the new one, ensuring genuine functional parity rather than losing capabilities during the transition.
Yes, we clean up outdated or redundant content during migration rather than transferring everything unchanged, since migration represents a genuine opportunity to address accumulated content debt.
Yes, we provide training for your content team on the new platform, ensuring genuine adoption rather than a technically successful migration that your team struggles to actually use afterward.
Ready to migrate CMS platforms without losing content or search rankings?
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